Step 1: Develop your station mind map so you know where you're headed. - pinoy tambayan
� Give me an idea to get out of your TV station?
� What content do you need to provide?
� What will turn out to be hours of operation?
� When are you considering live versus pre-recorded?
� Create a schedule of events and topics.
Step # 2: Get a domain.
I propose getting a domain name just for this endeavor..Tv website names have been the most popular for anything linked to a TV station. What you ought to keep in mind is that.tv doesn't stand for television. It is really the extension for Tuvalu, the Polynesian island nation.
Step # 3: Hire a good team to development and code a site.
� It should look like a normal Web site. The difference: in the heart of the screen, there must be a large TV that's streaming your video or broadcasting live.
� Publicize your sponsors.
� Have different sections on your own Web site where people can browse your products and services, find out more about you, contact you and also all the other typical options.
� Make positive changes to site often to reflect current promotions boasting.
Step 4: Set up a dedicated area for filming.
Since you will likely be doing both pre-recorded and live videos, you ought to have an area in your home office (or even an off-site office) that is dressed with all the necessary equipment and will look great on film.
Step 5: Purchase suitable equipment for recording video and broadcasting live
You may get all of this for under $2000:
� An HD camera is usually recommended.
� Audio equipment: microphone, headset, clipped microphone, or perhaps some wireless audio equipment.
� Lighting: purchase some great lights.
� Green screens. (They are great as it enables easier editing of video yet still photos.)
� Teleprompter, if you want to read coming from a script.
� Connect the digital camera to your computer, and get ready to stream live!
Step six: Get a good Web site host that may handle the bandwidth and the constant streaming of video.
Some good companies include:
� Rackspace.com
� StreamHoster.com
� Veeple.com
� EndavoMedia.com
� TalkPointCommunications.com
Step 7: Record content it is possible to load onto the station.
Don't think you need hundreds of hours of prepared to launch your station. Start with just a few hours of content. Reread the information for the live events in the part of the chapter for content ideas and actions you can take live or pre-record.
Other content ideas:
� Webcam broadcasting 24/7 (or perhaps in certain hours).
� Other's content you can use (with permission).
� Old video recordings.
� Testimonials from clients and customers.
Step 8: Keep in mind you don't need to have content up 24/7.
� We've got four hours of pre-recorded content daily, two hours of live stuff and a few commercials mixed in.
� We let that content repeat for six hours.
� We then have 12 hours where there is nothing more than a Microsoft PowerPoint presentation and a few music.
The reason we've done this is is the times when people were browsing the station. There isn't any reason to put up content if not many people are on your Internet site at a given time! If your audience is largely global, as well as in different time zones, you should consider having a larger level of content at different times.
Step 9: Host some live events.
Live events make the perfect draw as we brought up previously. The difference is you will be hosting your events on the Web site rather than appearing on someone else's.
Step 10: Promote your hot new TV channel everywhere.
When I say everywhere, After all everywhere.
� Link it on the Web sites, social sites and beyond.
� Distribute multiple press releases by using a service like prweb.com
� Partner with a few other people in exchange for free advertising.
Step 11: Step it up a notch!
Since your station becomes more popular you can start commanding a variety features and money-making opportunities:
� Advertising.
� Banner ads on your site.
� High-profile guest interviews. Heck, you could possibly will become the next Oprah! - pinoy tambayan